Its the process of promoting a product, service or brand through various social media channels and platforms. It involves creating and sharing content on social media platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube, to increase brand awareness and drive website traffic. Businesses can use SMM to connect with their target audience, increase their online presence, and engage with customers. SMM can include activities such as creating social media profiles, posting updates, running social media ads, and hosting social media contests and giveaways. The goal of SMM is to increase brand awareness and generate leads, sales and revenue through social media platforms.